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Esther Law
Talent and/or Voice Producer
Joined: 30 May 2006
Posts: 43
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 Posted: Wed Apr 02, 2008, 03:34 (GMT) Post subject: Anyone know radio tag-lines? Help!! |
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Iust got a personal request to voice a tag line for a small northern community radio station. Looks like just half a dozen words.
He's asking for my rates and I've never done this kind of thing before!!! So I'm turning to you for help. What's the industry norm for this if you're a pro and how much should a newbie (a very talented newbie but a newbie nonetheless) discount this by?
I didn't see such info on the voice123 website.
THANKS MUCHLY!!! |
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Scott Pollak
Talent and/or Voice Producer - Voice Seeker
Joined: 05 Mar 2004
Posts: 3828
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| Posted: Wed Apr 02, 2008, 11:26 (GMT) Post subject: Re: Anyone know radio tag-lines? Help!! |
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| Esther Law wrote: | Iust got a personal request to voice a tag line for a small northern community radio station. Looks like just half a dozen words.
He's asking for my rates and I've never done this kind of thing before!!! So I'm turning to you for help. What's the industry norm for this if you're a pro and how much should a newbie (a very talented newbie but a newbie nonetheless) discount this by?
I didn't see such info on the voice123 website.
THANKS MUCHLY!!! |
Wow, tough question Esther. First of all you have to consider the market size. You said "small northern community station" so it sounds like a VERY small market. If you're talking about northern Chicago or northern L.A., that's a whole 'nuther story!
When you say 'tag' is it at the end of a spot for an advertiser, or is it a radio i.d. that will run a LOT for the next year or two for that station? You need to know.
If it's just to tag one sentence onto the end of a spot for an advertiser, you're realistically looking at $50-$75 for a small market station. If it's a station liner, then you'd probably do well to ask for around $250 if it's going to run for a long time.
Hope this helps.
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Scott R. Pollak
Warm. Real. Natural.
www.voicebyscott.com
SaVoa  07003 |
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John Weeks
Talent and/or Voice Producer
Joined: 04 Jun 2005
Posts: 186
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| Posted: Thu Apr 03, 2008, 00:37 (GMT) Post subject: |
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Hi Esther,
Just because you're a "newbie" you really shouldn't discount it because of that. If the guy likes your voice and wants to use you, being a newbie doesn't really matter.
Good Luck!
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John Weeks
www.johnweeksaudio.com |
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Michael J. Schoen
Talent and/or Voice Producer
Joined: 21 Jan 2008
Posts: 198
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| Posted: Fri Apr 04, 2008, 17:58 (GMT) Post subject: |
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It also depends whether this is a one shot deal -- or if they are going to use you for regular work.
Small statons are loath to spend any money they don't have to -- so keep that in mind.
That said -- I would say 75 to 100 dollars seems fair.
I agree being a newby is no one's affair if they want you.
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www.MichaelSchoen.net
SaVoa # 08016 |
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