Google Ad Creation Marketplace

Colin Campbell

Anyone else apply? Anyone get a response. I applied probably a month ago and got no response.

Amy Snively · Posted: Wed Jan 17, 2007, 03:22 (GMT) Post subject:

Source: MarketWatch

Google Audio Ads Grinds to a Halt
Google Inc.'s budding radio advertisement business, known as Google Audio, appears to have ground to a halt. According to Market Watch, Google doesn't have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative.

But help may be on the way for this supposed problem. Several news reports Monday claimed that Google is deep into negotiations to buy a large swath of airtime from CBS Radio.

By doing so, Google could stave off the domino-like effect of the airtime shortage, which may mean delays introducing Google Audio to a much broader audience, RBC Capital Markets analyst Jordan Rohan said Monday.

Until Google can strike a deal with CBS, or some other radio giant, "there will be no significant impact until mid-2007" on Google's bottom line, or the radio industry in general, Rohan said in his research note.

"We believe a critical mass of advertisers is interested in testing the platform," Rohan said, based on his interviews with his own sources. "However, there is simply not enough radio inventory in the Google Audio system (yet) to enable buyers to run campaigns."

A Google spokesman, in an email, said "participating advertisers have access to a wide range of inventory including more than 700 stations spanning more than 200 metro areas. We will continue to make available more stations and inventory to an increasing number of advertisers next year."

Google has hand-selected 20 companies to being testing the capabilities of its newly-integrated technology from dMarc Broadcasting, which has invented an automated way of creating a radio ad and getting it aired on radio stations.

Colin Campbell · Posted: Wed Jan 17, 2007, 04:02 (GMT) Post subject:

Amy,

(It is Amy correct?)...LOL. I havn't gotten any critiques of this over on the "Demo of the Day" thread and I know you are into characters so I really wanted your opinion of this one... It's (as you probably know) two used cars talking to each other.

Joe J Thomas

Colin Campbell · Posted: Wed Jan 17, 2007, 18:06 (GMT) Post subject:

What a coincidence. Just after I posted this topic I got a denial. They said I had to "offer full production services in the United States." My thought was "I do." So I went back an looked at the application and I think I was rejected because I didn't say I had a music library. Of course I have some music but there would be copyright issues.

http://www.google.com/adwords/acm/advertiser.html

Amy Snively · Posted: Wed Jan 17, 2007, 18:18 (GMT) Post subject:

How funny! I just got my reply as well! (I have made it to the next round, but now I have to pass a test. Yikes.)