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Colin Campbell
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PostPosted: Thu Jan 03, 2008, 20:24 (GMT)    Post subject: Reply with quote

I'm still not sure what that niche is. Sid said "sarcastic and uninterested."

Can anyone give me a national example.

One guess I have (tell me if I'm right...)

"Life comes at you fast... Nationwide."

or maybe...

"Capital One... what's in your wallett."

Am I on the right track?

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September Day Leach
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PostPosted: Thu Jan 03, 2008, 20:33 (GMT)    Post subject: Reply with quote

Those are perfect examples! I'm trying to think of one that's more specific though. There's one I see a LOT that often reminds me of you....I'm working on it....
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Lee Kanne
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PostPosted: Thu Jan 03, 2008, 20:50 (GMT)    Post subject: Reply with quote

Colin Campbell wrote:
I'm still not sure what that niche is. Sid said "sarcastic and uninterested."




Your website says it all "The Voice of Experience"

I don't get the sarcastic and uninterested at all.
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Sid Whatley
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PostPosted: Thu Jan 03, 2008, 21:01 (GMT)    Post subject: Reply with quote

Colin Campbell wrote:


"Life comes at you fast... Nationwide."


Am I on the right track?



Thats the ticket Colin....exactly.

Lee.....the "unintrested" part was wrong and not to be taken literaly, but the "sarcastic" part is close to what I'm trying to say. Can't think of the right word for it but it rang a bell with Colin & Robert. Then there's the "Clear Eyes....Wow". Another good example.

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September Day Leach
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PostPosted: Thu Jan 03, 2008, 21:08 (GMT)    Post subject: Reply with quote

Maybe "deadpan" or "dry" is more accurate?
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Colin Campbell
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PostPosted: Thu Jan 03, 2008, 21:11 (GMT)    Post subject: Reply with quote

Sid... .what is this "Clear Eyes... Wow?"
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September Day Leach
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PostPosted: Thu Jan 03, 2008, 21:17 (GMT)    Post subject: Reply with quote

Colin Campbell wrote:
Sid... .what is this "Clear Eyes... Wow?"



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Sid Whatley
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PostPosted: Thu Jan 03, 2008, 21:19 (GMT)    Post subject: Reply with quote

September Day Leach wrote:
Maybe "deadpan" or "dry" is more accurate?


Thank you September. Perfect

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Colin Campbell
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PostPosted: Thu Jan 03, 2008, 21:25 (GMT)    Post subject: Reply with quote

I sound like Ben Stein? Wow!

(In a whiney child's voice....)

"...but I want to bring life to copy.... waa waa."

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September Day Leach
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PostPosted: Thu Jan 03, 2008, 21:29 (GMT)    Post subject: Reply with quote

Colin Campbell wrote:
I sound like Ben Stein? Wow!

(In a whiney child's voice....)

"...but I want to bring life to copy.... waa waa."


No,no, Colin. You want to bring life to your bank account! Wink

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Sid Whatley
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PostPosted: Thu Jan 03, 2008, 21:34 (GMT)    Post subject: Reply with quote

September Day Leach wrote:
Colin Campbell wrote:
I sound like Ben Stein? Wow!

(In a whiney child's voice....)

"...but I want to bring life to copy.... waa waa."


No,no, Colin. You want to bring life to your bank account! Wink



Awwwwww yes. I actually think Stein overdoes the "dryness" but I'm also sure that his spot wasn't a $250 day. I'll never argue with success.

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Sid Whatley
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PostPosted: Thu Jan 03, 2008, 21:46 (GMT)    Post subject: Reply with quote

Colin.....here's some really good copy that would fit the dry delivery that you do so well....if you want to play with it. These are national scripts.


"IS IT POSSIBLE THERE'S A BATHROOM TISSUE THAT FEELS AS SOFT AS FACIAL TISSUE? ONLY IF IT'S SQUEEZEABLEY SOFT CHARMIN ULTRA. CHARMIN ULTRA....IT'S NOT JUST SOFTER....IT'S FACIAL TISSUE SOFT"

"CERTAIN PEOPLE ARE FEELING PRETTY LONELY THESE DAYS, SINCE EVERYONE FOUND OUT ABOUT NEW MANWITCH TACO AND BURITO SEASONING SAUCES. THEY'RE RICH, THICK, SEASONED JUST RIGHT. NEW MANWITCH TACO AND BURITTO SEASONING SAUCES....IN THE MANWITCH SECTION....WHERE ELSE?"

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Colin Campbell
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PostPosted: Thu Jan 03, 2008, 21:46 (GMT)    Post subject: Reply with quote

I want to extend a special thanks for all of this advice. Especially Sid and September. I have some real solid ideas for a demo I want to do now. I truly believe that you guys clued me in to something I just flat out didn't know about myself. At least what might sell. I remember some auds I did that fit the bill.

Remember Keifer Volkswagon I did with Cira?

"My boss wants me to figure out how they sell so many damn cars."

...and San Diego.com...

"How about the one where the parakeet chirps the jingle."

I know I've got more but those two come to mind right off the bat.

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Sid Whatley
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PostPosted: Thu Jan 03, 2008, 21:48 (GMT)    Post subject: Reply with quote

If you need any intresting and different background tracks just just let me know.
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Colin Campbell
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PostPosted: Thu Jan 03, 2008, 21:56 (GMT)    Post subject: Reply with quote

Sid Whatley wrote:
Colin.....here's some really good copy that would fit the dry delivery that you do so well....if you want to play with it. These are national scripts.


"IS IT POSSIBLE THERE'S A BATHROOM TISSUE THAT FEELS AS SOFT AS FACIAL TISSUE? ONLY IF IT'S SQUEEZEABLEY SOFT CHARMIN ULTRA. CHARMIN ULTRA....IT'S NOT JUST SOFTER....IT'S FACIAL TISSUE SOFT"

"CERTAIN PEOPLE ARE FEELING PRETTY LONELY THESE DAYS, SINCE EVERYONE FOUND OUT ABOUT NEW MANWITCH TACO AND BURITO SEASONING SAUCES. THEY'RE RICH, THICK, SEASONED JUST RIGHT. NEW MANWITCH TACO AND BURITTO SEASONING SAUCES....IN THE MANWITCH SECTION....WHERE ELSE?"


Thanks Sid. I can picture how to read those immediately. I'll post a "New Attitude" demo here when I get it done.

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