Principles for profitable convergence

Can Koray

Through 2010 emerging convergence products and services will generate at least a trillion dollars revenue.

TMT convergence has received a lot of hype in recent years. But increasingly substance is displacing the hype. Indeed it is becoming the basis of competitive advantage in the TMT sector. A wealth of convergence products and services is emerging, from online music to Internet Protocol (IP) appliances. Each of these offerings satisfies a real customer need – and most are already generating real revenue and earnings.

TMT businesses have the potential to benefit greatly from convergence. It is expected to create new product categories, new markets, and in some cases even change the structure of existing industries – shifting the balance of power and altering the basis of competition. Some companies will win; some will lose; and some will stand idle as the best opportunities pass them by. But between now and the end of the decade, over a trillion dollars could be generated by emerging convergence products and services, based on analysis by DTT and the TMT practices of its member firms.

Convergence is being driven by three underlying trends.

The first is proliferation of digital data, which provides a common base for handling diverse types of information – numbers, words, music, pictures, video, and more – using the same devices, processing techniques, and media.
The second is widespread connectivity, which helps bring diverse information together, and extends the value and capabilities of a device beyond its out-of-the-box functionality.
The third is continuous advances in technology, from battery life to processor speed.

Louis Tristan · **Voice Talent** Joined: 07 Jul 2005 Posts: 266

It sounds like Cognitive Therapy for your computer.

Where's the Mac version?

You're getting very sleepy look into my eyes! Shocked

Bobbin Beam · Posted: Wed Nov 01, 2006, 05:10 (GMT) Post subject: VOIP

Yes- I agree, for now. But in about 4-6 years I'll bet the standard will be VOIP. In any event, from what I've read, I believe it's going to become the standard eventually. Thanks for listening. Bobbin Beam

Can Koray

Can Koray · Posted: Wed Nov 01, 2006, 20:47 (GMT) Post subject: Re: VOIP

Paxton Greene · **Voice Talent** Joined: 31 Oct 2005 Posts: 91

I agree with Bobbin. VOIP will be the next wave.